October 20, 2014

Introduced the team and what they are covering

1. Introductions
   • Deaira Irons
     • Account Director
     • Tech practice
     • 4 years @ Weber
   • Daffne Gavidia
     • Assistant Account executive
     • Tech Practice
     • 5 years @ Weber

1. Overview Weber Shandwick
   • Have 2400 employees in 81 markets. 605 of clients are multi market and represent 50% of Fortune 100. Since there are international they speak 65 languages.
   • Cover tech, clean tech, health, digital media, and media experts.
   • They engage with multiple clients such as Motorola, GM, Skype, Netgear, Cover ca, Bank of America, Gigamon, Genentech
   • We are: Storytellers, Bloggers, Builders, Directors, Conversation-starters, Analysts, Strategists, Writers, Nutritionists, Content developers, curators, Artists etc.
   • Bread and Butter is media relations which is the Lead Media team covers.

• Campaign examples
  • Motorola global Product Launch
    • On sept 4^th 120 tech companies were invited to the headquarters in Chicago to introduce 4 highly anticipated products
      • Results: had 1700 articles published, tone of global media coverage is 79% fact-based

1. Our internship program
2. Advice and Q&A
   • Advice
     • Be polite, but aggressive,
     • jump out on a limb,
     • network and impress,
     • clean up your social media,
     • work for free,
     • if you can (just to start),
     • embrace the 24hr workday,
     • absorb everything Questions
   • Questions
     • Internships
       • Only hire graduates
         • So apply a little before graduation
         • Do internships before then
       • What If a reporter writes something bad about your client
         • Be preventive and make sure their facts are correct
       • Pitching
         • Know who you are pitching to (in regards to Journalist)
           • Tie them together and tailor it to the reporter
           • More than one person
         • Suggestions for standing out
           • Following up, politely
           • Network with them

Vairja

1. Dues are $70 on Oct 27^th
   1. Socials
   2. Agency Tours