Introduced the team and what they are covering
- Introductions
- Deaira Irons
- Account Director
- Tech practice
- 4 years @ Weber
- Daffne Gavidia
- Assistant Account executive
- Tech Practice
- 5 years @ Weber
- Deaira Irons
- Overview Weber Shandwick
- Have 2400 employees in 81 markets. 605 of clients are multi market and represent 50% of Fortune 100. Since there are international they speak 65 languages.
- Cover tech, clean tech, health, digital media, and media experts.
- They engage with multiple clients such as Motorola, GM, Skype, Netgear, Cover ca, Bank of America, Gigamon, Genentech
- We are: Storytellers, Bloggers, Builders, Directors, Conversation-starters, Analysts, Strategists, Writers, Nutritionists, Content developers, curators, Artists etc.
- Bread and Butter is media relations which is the Lead Media team covers.
- Campaign examples
- Motorola global Product Launch
- On sept 4th 120 tech companies were invited to the headquarters in Chicago to introduce 4 highly anticipated products
- Results: had 1700 articles published, tone of global media coverage is 79% fact-based
- On sept 4th 120 tech companies were invited to the headquarters in Chicago to introduce 4 highly anticipated products
- Motorola global Product Launch
- Our internship program
- Advice and Q&A
- Advice
- Be polite, but aggressive,
- jump out on a limb,
- network and impress,
- clean up your social media,
- work for free,
- if you can (just to start),
- embrace the 24hr workday,
- absorb everything Questions
- Questions
- Internships
- Only hire graduates
- So apply a little before graduation
- Do internships before then
- What If a reporter writes something bad about your client
- Be preventive and make sure their facts are correct
- Pitching
- Know who you are pitching to (in regards to Journalist)
- Tie them together and tailor it to the reporter
- More than one person
- Suggestions for standing out
- Following up, politely
- Network with them
- Know who you are pitching to (in regards to Journalist)
- Only hire graduates
- Internships
- Advice
Vairja
- Dues are $70 on Oct 27th
- Socials
- Agency Tours