November 10, 2014

Agency Tours this Friday

  • Only for graduating seniors
  • Need to RSVP to go to the event

Bolo Software: Getting Up to Speed

  • PhilipKlugman
    • Bolo is a media search engine FREE to students which helps you discover, manage and analyze the writers you need to know.
    • If you are on top of news you can get your clients in stories
    • Use your school to get in
      • Get internships because it lands jobs in that industry
    • Show innovation
    • Mail merging is great because it allows PR professionals to be personal with their emails by inputting their names into the pitch
    • Know what a given journalist writes about
      • Easier to pitch, relationship building
    • Know how journalists like to be pitch, when and how to track that email
    • Go to journalists on a personal level for example use a previous article as your opener
    • Know authors based on the news that you consume
    • Advice for interviewing
      • Who are their clients
      • Who are they looking for
      • Message of the organization
      • Researching the agency and the person that you are taking to
      • Maybe bring a hard copy of your resume
      • Have a background of being a good person who can talk, pitch,
      • Bring notebook during the interview write notes and then send them a thank you note
    • Bolo
      • Can search for journalists on a search engine and then proceeded to see how much that journalists has wrote about a certain subject which can determine if you pitch to them
      • Also you can search on the media platform to see what journalist write about what you are focusing on
      • Can edit your page to add journalists, pages on media platforms onto lists section off into subjects so that it is easier for you to pitch
      • Wants to provide value to their customers
      • Focuses on tech, gaming, startups and anything in that field