Agency Tours this Friday
- Only for graduating seniors
- Need to RSVP to go to the event
Bolo Software: Getting Up to Speed
- PhilipKlugman
- Bolo is a media search engine FREE to students which helps you discover, manage and analyze the writers you need to know.
- If you are on top of news you can get your clients in stories
- Use your school to get in
- Get internships because it lands jobs in that industry
- Show innovation
- Mail merging is great because it allows PR professionals to be personal with their emails by inputting their names into the pitch
- Know what a given journalist writes about
- Easier to pitch, relationship building
- Know how journalists like to be pitch, when and how to track that email
- Go to journalists on a personal level for example use a previous article as your opener
- Know authors based on the news that you consume
- Advice for interviewing
- Who are their clients
- Who are they looking for
- Message of the organization
- Researching the agency and the person that you are taking to
- Maybe bring a hard copy of your resume
- Have a background of being a good person who can talk, pitch,
- Bring notebook during the interview write notes and then send them a thank you note
- Bolo
- Can search for journalists on a search engine and then proceeded to see how much that journalists has wrote about a certain subject which can determine if you pitch to them
- Also you can search on the media platform to see what journalist write about what you are focusing on
- Can edit your page to add journalists, pages on media platforms onto lists section off into subjects so that it is easier for you to pitch
- Wants to provide value to their customers
- Focuses on tech, gaming, startups and anything in that field
