Blog

  • Hispanic Heritage Month: The Importance of Inclusivity

    September 27, 2019 by

    by Alannah McDermott Diversity and inclusion are more than buzzwords and campaigns. Although we continue to bring visibility to the discussion this year, we must ask ourselves―are we including everyone in this story?  San José State is regionally known as the powerhouse of the Silicon Valley, an ecosystem built on diversity.  Our university is dedicated… Read more

  • What PRSSA Means to Me

    August 13, 2019 by

    By Alannah McDermott One of the greatest decisions I’ve made for my academic and professional journey is joining PRSSA.  The field of public relations is constantly adapting, changing and growing. To go about a career in PR without a group of students and professionals to support you would be like a wearing a blindfold during… Read more

  • Spring 2019 PR & Marcom Fair

    August 13, 2019 by

    Building connections is the one of the keys to success in the Public Relations and communications industry. On Feburary 28, San José State students attended the PR & MarCom Fair hosted by PRSSA. PR and communications agencies showcased their internships and post-grad jobs available throughout the Bay Area. “The fair was a great opportunity for… Read more

  • Media Predicts: Damage Control, Monopolies and the Future of Silicon Valley

    August 13, 2019 by

    One of the most important aspects of working in public relations is staying up-to-date with the latest news and information. At PRSA Silicon Valley’s Media Predicts event, PRSSA SJSU took a sneak peak behind the curtain of 2019 technology headlines. The Media Predicts panel consisted of editors and technology journalists from top publications including: Moderator… Read more

  • Diversity and Inclusion is Here to Stay

    August 13, 2019 by

    By Elsabete Kebede When I submitted my application for the Public Relations Society of America (PRSA) Foundation Travel Grant sometime in June, I knew it was a long-shot. The grant allowed 10 multicultural students nationwide an all-expenses paid trip to Austin, Texas for the Public Relations Student Society of America (PRSSA) National Conference. I applied… Read more

  • Code for Communications

    August 13, 2019 by

    by Brandy Suarez-Aguilar We all know that the idea of working in beauty, fashion or entertainment industries can be glamorous and exciting. As public relations practitioners, it is easy to get become fixated on celebrities and big brands. However, it is a great time for students to be entering the workforce as more technology companies… Read more

  • Moving on from PRSSA to PRSA

    August 13, 2019 by

    By Mahdis Bidokhti I joined my local PRSSA chapter at San José State University three years ago. Now, as a senior, I had the opportunity to attend my second and final PRSSA National Conference in Austin, TX. Throughout the conference I was able to network with professionals, enhance my knowledge of public relations, meet students… Read more

  • Buzzword Alert: Influencer Marketing

    August 13, 2019 by

    by Emily Edwards Van Muijen As we grow more accustomed to advertisements inundating our daily lives, companies have to be more creative about broadcasting their products to their publics. Sybil Grieb and Andrew Schwalb of Edelman gave students a “behind the scenes” look at influencer relations, strategies and brand awareness during the Public Relations Student Society of America… Read more

  • From Ice Rinks to Hardwood Floors: PR in the Sports Industry

    August 13, 2019 by

    by Julia Blanchet If you are a football fan, fall is your favorite time of the year. September finally arrives and as the dust kicks up while walking from your tailgate to the stadium, you wonder to yourself if your team will win the game. You may even be confident in knowing your team will win.… Read more

  • Oh Snap! Crisis Comms

    August 13, 2019 by

    by Tina Paredes As a public relations professional, crises can either be your worst nightmare or a small bump in the road. Either way, crises are inevitable. The only way to alleviate the hassle is to always be prepared and act accordingly for the situation at hand. Holly Baird, of Sitrick and Company, is a… Read more

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